About
My Lifestyle
What I Do?
Product Design
Fulcrum rocks LLC
I work in cross-functional product teams, gather requirements, facilitate workshops, conduct research, create design solutions, test them, and iterate to achieve goals.
Design mentoring
Mate Academy
In my free time, I mentor entry-level UX & UI designers. I teach them the basics of UX/UI, review their projects, and answer all their questions.
Traveling, boxing, exploring art
Worldwide
I love traveling; it fills me with energy. I’ve visited more than 15 countries and continue to explore the world. I also love martial arts, especially boxing, as it helps me stay fit both physically and mentally. Additionally, I have a passion for art; I enjoy visiting museums and studying the details and history behind the artworks.
My Design Philosophy
Designer must become a user
To create a great product and user experience, you must emphasize users' needs, pain points, and mental models. To achieve this, I always start by actively using the product I am working on. This approach enhances my empathy and makes my solutions even more impactful.
Design lives in the environment
Design never exists in isolation; it is closely tied to user needs, business goals, and technical capabilities. When creating a design solution, I always research the environment in which the design will exist to find the most successful solution.
Never stops iterating
I believe that iteration brings powerful results in design and I try to iterate as much as possible by validating design decisions at different stages of the design process.
More questions, less assumptions
I’m constantly asking questions at every stage of the design process. I avoid assumptions as much as possible and I’m constantly talking to users, stakeholders, team members.
